Frequently Asked Questions

Do I need Reputation to get $SERUM?

Reputation is not necessary to acquire $SERUM. Reputation is a composite score that represents your standing within the Mutant Cartel World (MCW). In order to gain a reputation you must hold one or more of the following qualifying assets:
Mutant cartel oath
Mutant Hounds: collars
Mutant Hounds
mutant hounds: fusing materials
mutant hounds: fusiON
mutant hounds // inscriptions
serum city hqs
mutant ape yacht club

When does the Hideout launch?

The Serum Hideout platform is launching in a phased manner. The Reputation Claim will launch in November 2024 and the governance module for Serum DAO - contained within The Serum Hideout - will launch in the early stages of Q1 2025.

When is $SERUM launching?

The token will launch following the first seasonal points campaign with an anticipated go-live in the early stages of Q2 2025. It will coincide with the launch of the Serum DAO governance module.

How does wallet delegation work?

Serum DAO and The Serum Hideout supports wallet delegation via warm.xyz and delegate.xyz. Users accessing serum-dao.xyz can do so without having to connect vaults or wallets containing high value assets. For more information on wallet delegation please refer to the official websites:
‍
Warm -  https://warm.xyz/
‍Delegate - https://delegate.xyz/
ABOUT
GOVERNANCE
ABOUT
WHY SERUMTL:DRHISTORYCITIZENSHIPREPUTATIONHOW IT WORKSTOKEN ALLOCATIONTREASURYIP DIRECTIONDIRECTION OF IPBUSINESS TERMS
GOVERNANCE
Serum Steering CommitteeNOVEL LABSSerum Operational LeadSerum Improvement ProposalsRANKSBUSINESS TERMSProposals [SIPs]PERFORMANCE
ProposalsNotorietyPerformance Buy / SellMCW

WHY $SERUM?

$SERUM is for the underdogs. It’s an incentive layer for all those that build.

To grow all NFTs, the MAYC and the Mutant Cartel World.

Supported by a new breed of governance modelled on reputation and proof of contribution…
Where what you do matters the most.
REPUTATION
SCORE
SEASON
TWO
TGE
FUSION
SALE
SEASON
ONE
RETROACTIVE
SNAPSHOT
HIDEOUT

WHAT IS SERUM CORP?

The company that’s led by the community.

We believe the DAO philosophy, but reject the regulatory red tape and paralysis inherent in first generation DAOs.

Serum Corp is a hybrid model that employs a centralised entity with decentralised governance over decision making.

The legal, regulatory, accounting and operational red tape is abstracted by the entity to leave the decision making and direction to the community. Led by a community elected steering committee (SSC). Cut the chaff to empower the vision.

TL:DR

Expanding the BAYC ecosystem. A new model of DAO Governance
All MAYC & MCW are eligible. Join the Hideout platform.
Reputation layer added to governance
Social Ranks unlock governance
Ranks are a Discord role and recognition of your contribution
Serum Passports - your soul bound store of contribution on ApeChain
Seasonal Points before and after the TGE.
See the Serum Steering Committee in the Hideout
Visit the Serum Steering Committee in The Hideout
ApeChain Communities Arrival
Claim your $SERUM in
The Hideout
Serum Passports
MAYC Eligible
Social ranks unlock governance
MCW ELIGIBLE
MH//I
BAYC Eligible
Expanding
the BAYC ecosystem

History

In 2021, a troop of undervalued Mutants took action to reverse the retreating value of the Mutant Ape Yacht Club.

With the gift of decentralised IP bestowed by Yuga Labs, they built a dedicated homeland for Mutants. A place where collectors could co-create with their IP and lift the compound value of the MAYC and their assets within it. The Mutant Cartel was born.

‍A story-driven community where lore is a stage, collections are characters, and the deployment of collective IP is productised.
‍ENTER THE STORY HERE.

Across 2022 and 2023 they launched the character expansion  - Mutant Hounds - and partnered with Faraway to build Serum City. A web3 city builder centred around the MC World.

Our world is the largest BAYC expansion, inhabits multiple chains, deployed a playable game with community IP, and is one of the largest on-boarders to the BAYC.

In 2024, we bridged our world to Bitcoin and ApeChain with new collections and asked how governance models could be more meritocratic.

2025 offered the methodical deliveries of a five-in-one collection - Mutant Hounds: Fusion - 3D Voyagers for the Otherside, the launch of $SERUM with governance proposals, and a dedicated cross-chain service to the Otherside.

Citizenship

Holding at least one $SERUM Token grants you Citizenship and voting rights on standard proposals in Serum Hideout.

‍The Hideout is the homebase platform for Serum Corp and houses your Serum Profile, Reputation Score, governance decisions, staking opportunities, activations, giveaways and much more…

Reputation Scoring is an evolving measure of contribution across the ecosystem that’s applied as a voting multiplier on governance.

To unlock your Reputation Score, you must claim a Serum Passport in the Hideout and hold at least one qualifying assets from within the Mutant Cartel World [MCW],Mutant Ape Yacht Club [MAYC], and selected ApeChain communities.
Mutant cartel oath
Mutant Hounds: collars
Mutant Hounds
Mutant Hounds: FUSION
mutant hounds: fusing materials
mutant hounds // inscriptions
serum city hqs
GEEZ ON APE
mutant ape yacht club
You can participate in Serum Corp governance without using your Reputation Score, but you will need a Serum Passport to benefit from the advantages of governance multipliers.

On-Chain Reputation

Reputation Scoring is a proprietary design of Novel Labs that stores your contribution on ApeChain as a Serum Passport NFT. The pass is soulbound and unique to you.

CLAIM YOUR FREE PASSPORT HERE

Your Serum Passport is an evolving social counter that draws from on-chain and off-chain participation, contribution, and the spread of holdings from across the MCW, MAYC, and ApeChain partners.

If you're building a Faction, recognised amongst your Ranked peers, or staying the course through hostile markets - we believe legacy should matter more than currency.

Reputation functions as a governance multiplier and ensures that authentic contributors have the largest influence in the course of the governance.

Leaderboards can be found inside the Hideout and will be used to incentivise the most notorious (highest) members and the movers and shakers (biggest growth) on a regular basis. Reputation will be used to increase visibility across the ecosystem.

How It Works

$SERUM is an ERC-20 Token. One $SERUM equals one vote. All governance decisions are conducted in the Serum Hideout platform and rooms with new functionality will open incrementally. Your Reputation Score will be applied automatically to Votes and will be regularly updated to record off-chain and on-chain movements. Building reputation ensures the most active and communally recognised contributors will have the strongest influence in the direction of Serum Corp governance.
Serum Hideout is your primary well of information and proactively alerts and guides you to the relevant governance and news from Serum Corp. Channels for live discussion and support exist in the Mutant Cartel World Discord, but discourse on specific proposals can be tracked inside Serum Hideout Platform under Serum Improvement Proposals. Inside the MCW Discord there are active Mods dedicated to supporting your questions.
Saloon
Open To All
JUNGLE
MCW & MAYC
THE HIDEOUT
DAO specific
RANKING MEMBERS CHANNEL
RANK APPLICATION
Apply
RAISE SUPPORT TICKET
SPEAK TO A BOSS
DISCORD CHANNELS
Saloon - Open to all Travellers
Jungle - MCW, MAYC & ApeChain
Ranked Members - Most dedicated
Prospect Quest - Rank application
Reaction Roles - Choose wisely
Support Ticket - Chat with a Mod
Join Mutant Cartel Discord Here

TOKEN ALLOCATION

$SERUM token will have a one billion total supply. It will be allocated in preliminary waves of Seasonal Points that are redeemed for $SERUM at a Token Generating Event [TGE].

Seasonal Points are anchored to snapshots of holdership and incentivised activity that accrues across them. Different Seasons have different incentives.
A live Serum Checker will allow eligible wallets to check and deconstruct their $SERUM allocation. Check your Serum Points here.

Staggering the distribution allows the Serum Corp to sustain interest and align market incentives with new products, growth opportunities, and directions.

All Backers, Advisors and Team have enforced vesting periods and lockups to ensure safeguards against the supply.

Future Seasons will accommodate new releases to the MCW and weight $SERUM allocation towards desired mechanics within the MCW.

Seasonal Supply Calendar

RETROACTIVE POINTS
Total Token Supply
Assets Split
Serum City Split
Snapshot Period
10%
65%
35%
Nov 2024
Those that hold an MAYC or MCW asset at the time of Snapshot will receive $SERUM based on the following split:
ASSET SPLIT
Collections
Mutant Cartel Oaths
Mutant Hounds
MH/I
MAYC
Percentage
20.00%
45.00%
30.00%
5%
Assets
VIPs
Pledge
Hounds
Collars
OG Collar Mints
Fusing Materials
MH/I
MH/I Runts
MH/I Evos
MAYC
Percentage
4%
16%
29.50%
2.50%
0.50%
12.50%
28.65%
0.35%
1%
5%
Points Per Asset
79,268.29
56,583.24
25,631.60
16,298.90
325.00
45,671.73
18,808.71
22,979.8
8125
1,667.01
A dynamic formula to calculate points per asset is employed to accommodate the deflationary mechanics present in the Mutant Hounds Collections. Points are anchored to collection size and those are fluid in the Mutant Hounds Saga.

Your points allocation and redeemable $SERUM is visible via our personalised $SERUM Checker. Check your points here.
Those who participated in Season One of Serum City will receive $SERUM based on their Seasonal Leaderboard Tier and Blessings.
After the December 2024 Snapshot for Retroactive Points the first Season of Points will commence. It will run across quarter one and conclude on March 31, 2025. Points will be redeemable for $SERUM at the TGE. Future Seasons of points will follow the TGE and be aligned to the direction and course of Serum Corp.

SEASON ONE POINTS

Season One takes into account the assets held across the Mutant Cartel World, the (M)BAYC, the second season of Serum City, and your referral efforts.

Referral codes will add 10% of total points accrued by the referral to their referee. This will be updated in the Serum Checker area of the Hideout shortly after the Snapshot.

In addition to a $100k prize pool paid in $APE, Serum City Season Two qualifies for an allocation of $SERUM for performance.
Those that hold a (M)BAYC or Mutant Cartel World asset at the time of Snapshot will receive Serum Points based on the following split.
Total Token Supply
Total Points Supply
Assets split
Serum City Split
Snapshot
5%
500,000,000
65%
35%
March 31st 2025
Progressions to consider in Season One.
Oaths remain the premium asset
Introduction of Fused Hounds
Introduction of BAYC
Earlier collections in the Hounds Saga will flow upstream to the Fused Hounds.
Final Season of points allocation for Collars and Materials
ASSET SPLIT
Collections
Mutant Cartel Oaths
Mutant Hounds Saga
MH/I
MAYC
Asset Allocation
20%
47%
27%
6%
Asset
VIPs
Pledge
Fused
ETH Hounds
Materials
Collars
MH/I
MH/I Evos
MH/I Runts
MAYC
BAYC
Percentage
4%
16%
27.5%
14%
4%
1%
26.15%
1%
0.35%
5%
1%
Points Per Asset Held
39,634
28,921
25,631.60
7,042
17,783
3,442
8,584
4,063
11,490
884
325
The TGE timeline is aligned with strategic partners. Seasonal supplies of Serum Points will continue to align with new directions and incentives of $SERUM and its ecosystem.

TREASURY

A series of strategic moves will unlock to stimulate the starting Treasury.
20% of $SERUM Reserve
MCW Commercial License
Fused Hounds: Jail Break Service
Fused Hounds: Hostage Exchange
Redacted
Redacted
DEX Listing
Redacted
DEX Listing
Fused Hounds: Jail Break
Service
Fused Hounds: Hostage Exchange
MCW
Commercial License
20% of
Token Supply
Novel Labs have commercially licensed their IP under the Mutant Cartel World to allow Serum DAO to build commercially and also receive 70% of all royalties from legacy collections and 70% of primary sales of the Fused Hounds.

SERUM STEERING COMMITTEE

The Serum Steering Committee [SSC] are a combination of those elected by the pre-governance community and those most active and recognised in the MCW.
The SSC oversees, guides, and improves direction and decision-making in Serum Corp. Duties include:
Chairing regular open discussions with Ranks to cultivate
Serum Improvement Proposals [SIPs]
Guiding, vetting, amending, and polishing the construction of SIPs
Convening and actioning incoming Rank requests
Proactively recruiting and encouraging the growth of Ranks
Passing polished SIPs to a Vote
Aftercare incubation and support of SIPs that pass
Driving ambassadorship and growth of Serum Corp
Allocating Serum Corp marketing budget
Terms will run for nine months - once governance is in place - with elections being conducted within the Ranked Members. SSC will have visible targets in Serum Hideout to measure their collective tenure. These may include:
Ranked Members Growth
SIPs Submitted / Launched
Treasury Performance
MCW Collection Metrics
Milestones
Improvements

Elections & Appointments

Eligible candidates are drawn from the Ranked Members of the Mutant Cartel World Discord and must be of a Captain Rank, or above. Prospective candidates can signal their intention to run at any time, but official lanes will be signposted and coordinated via the Hideout and Ranked Channel four weeks outside of a vote.

One permanent representative will be provided by Novel Labs to sit on the SSC for the duration of Novel Labs engagement with the DAO.

Conflicts Of Interests

The best idea wins. Members of the SSC can raise proposals, but must abstain from voting on their own. Additional KYC and a legal requirement to communicate any conflicts of interests are necessary.

Committee meetings are minuted and decision making documented.

If a conflict of interest is confined to a vote, then that member would be expected to abstain in the vote. A conflict of interest that interferes in the ability for a member to conduct impartial duties would require the person to step down.

NOVEL LABS

The creators of the Mutant Cartel World and team behind the launch of $SERUM. Novel Labs will continue to operate as a strategic advisor and scalable service provider to Serum Corp.

A production company independently building the IP of the Mutant Cartel World and supporting Serum Corp in its direction.

Novel Labs will advise Serum Corp on compliance and operations and other essential functions.

A production resource for the community to wield.

Novel Labs will independently continue to further the IP of the Mutant Cartel World and its collections. From time to time, it may raise SIPs to encourage directions, but will abstain from voting on authored proposals. Best idea wins.

Serum Improvement Proposal

Serum Improvement Proposals are for holders of $SERUM to make decisions on how the treasury engages on projects, partners, use of the MCW brand, and the ultimate direction of Serum Corp.

SIPs are raised by Ranked Members of the Mutant Cartel World in the Serum Hideout, and pass through SSC validation gates before being passed to general Vote.

SIP CATEGORIES

Ecosystem
Include major strategic decisions affecting the entire MCW ecosystem, such as partnerships, IP usage, product launches, or policy changes.
FLASH
Designed for urgent and modest funding needs. As above, but requires backing from a Wiseguy or higher, ensuring quick and efficient allocation of resources.
FUNDING
Focus on funding specific growth projects, ideas, or innovations. These proposals should include [or at least will prioritise] a revenue share model returning to Serum Corp.

RANKS

Ranks are the meritocratic signal of how your peers recognise your ongoing contribution to Serum Corp.

Any holder can enrol as a Prospect directly in the Mutant Cartel World Discord, or in the Discord via the prospecting action. They are awarded by the SSC and are a social construct that have been a staple of the community since its launch in 2021.

Ranks are regularly updated in the Hideout platform and are stamped on-chain in your Serum Passport to provide a Store Of Contribution that influences your vote. The higher the rank, the better the multiplier on voting.
Henchman
Wiseguy
Captain
Officer
Ranks are one of the components that contribute to your Reputation Score and will be used to unlock Governance Gates inside the Hideout on raising proposals and participating in special votes.

To safeguard the integrity, longevity, and interest of the Serum Corp, members will need to become Ranked to raise a Proposal.

This is to ensure a gradual, stable, and meritocratic course to decentralised governance.

Apply for Ranked status at any time directly in the MCW Discord

RANKED CRITERIA

HENCHMAN
Discord member for at least one month
Hold a MCW or MAYC asset
Demonstrate that you have completed the relevant Prospects steps as set out in Discord
Approved by the SSC
WISEGUY
Previous Rank for at least one month
Hold a MCW or MAYC asset
Approved by the SSC
CAPTAIN
Held previous Rank for at least two months
Hold a MCW or MAYC asset
Approved by the SSC
OFFICER
Highest contribution to the MCW
Additionally, must hold a Mutant Cartel Oath
Approved by the SSC
What you do and what your peers see in you matters.

BUSINESS TERMS

Hideout Reporting

Governance Rooms:
‍Serum Hideout will provide visibility into Serum Corp activities to include financials, governance metrics, and KPIs.

‍Profile Page:
‍Serum Hideout will house your Reputation Score, Serum allocation, and tailored governance feed on your Serum Profile.

Accountability

Serum Steering Committee:
‍Members of the SSC are accountable to the holders of $SERUM, the code of conduct, and will be voted into office by Ranked Members of the Mutant Cartel World.

Initial Conflict Resolution

The Serum Steering Committee serves as the first point of contact for conflict resolution, addressing disputes and ensuring fair decision-making processes.

Community moderators and technical support are provided by Novel Labs as service providers and can be reached directly through the Mutant Cartel World Discord, or raised in a support ticket.

Democratic Process

The Serum Steering Committee is democratically elected, allowing the community to vote members in and out based on their conflict resolution performance and overall contribution to Serum Corp.

This will be for a term of nine months unless there are grounds for gross misconduct or failing.

BUSINESS TERMS

Serum Foundry Corp is a BVI based company directed by Cavenwell corporate services provider to ensure legal and regulatory compliance.

The transfer of funds and contractual agreements are actioned by Cavenwell's appointed Director.

The company is parented by Novel Labs. The token governance design and proposal system is community driven and stewarded by the Serum Steering Committee.

The Terms and Conditions of the token can be found here.